Löplabbet is a runners shoes company run by runners (see what I did there?). They publish 2 magazines each year, one in spring and one in the fall. Both magazines have a print edition as well as a digital version.

For this year's edition, they wanted a new look that could also be continued in future editions while retaining the possibility for variation between the seasonal editions.

We started the whole process with the 2023 spring edition which was the largest part of the work. This would set the framework in place for future editions which would need less time to edit before publishing.

Not so long after the spring edition had it’s run we got to see the framework in action as the work for the fall edition for 2023 started.